Ultimate Guide on SEO: Search Engine optimization.

SEO Company in Noida

What is SEO: SEO Company in Noida

SEO stands for search engines optimization which helps website to boost quality traffic & to rank website higher on search engines result pages. SEO is further divided into 2 categories & the important part of SEO.

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  1. On Page SEO- On-Page SEO focuses on analyzing websites pros & cons & fixing them which includes optimizing the content, pages, website loading speed, broken links & meta titles etc. 
  2. OFF Page SEO- Off Page SEO focus on enhancing website ranking which helps website to improve their brand visibility & helps to rank higher on Search Engine result pages. Here SEO expert mainly focuses on building quality backlinks which generates traffic from other websites this can be done by performing different kind of link submission techniques like directory submission, article submission, guest blogging, blog submission, image submission, comment posting, etc.

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SEO Company in Noida

Pros & Cons of SEO:

Pros

  1. Free of Cost- SEO is totally free task here you don’t have to spend money all you have to spend is your precious time in researching, analyzing & improving it.
  2. Mobile friendly- See whether your website is mobile friendly or not if not work on it. As a survey shows there are approximately 43% smartphones users making your website mobile-friendly will help you in rank higher.
  3. Largest source of traffic- When audience searches some content related to your sector this means they know what they want to see. SEO helps audience to get the relevant result.
  4. Improves Brand Awareness- Coming on the top of Search Engine Result Page (SERP) helps you to come in the eyes of audience which helps you in generating organic traffic to your website.

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Cons

  1. Slow process- SEO is a long process. It takes time to rank higher hence your website will also rank not immediately but definitely.
  2. Not a free tools- Some SEO tools & services are free whether some tools are paid for which you have to pay the specific amount to use that tools.
  3. Comes in limelight- As you get more organic traffic leads to more visibility. So there is a huge chance of being notice by you competitors which increases the competition.
  4. Black Hats- Basically black hats are an illegal task performed to rank higher on Search Engine in short term period. If you get caught your website will be blocked from search engines & a penalty will be imposed. Staying away from these tactics helps you to achieve long term goals.

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SEO Company in Noida

Top SEO Techniques:

Here I am going to provide you some best SEO techniques you can perform to enhance website ranking & visibility on search engine result pages.

  1. High Quality Content-Content is king as plays a vital role in enhancing website rank. Your website content has to be relevant & informative. Having Valuable content keeps audience on your website for longer period of time.
  2. Improve website Loading Speed- If your website loading speed is slow, it will have a bad impact on the audience which results in low website ranking. A research shows approximately 40% of visitors leaves sites when the website takes more than 3 seconds to load. Your website’s size should be less than 3 MB, to make it faster.
  3.  Use More Than Text- Only using plain text make your content simple which results in poor user experience. Using images & media files helps audience to understand you content easily & enhances your website ranking.
  4. Mobile Friendly Website- 53% of global websites traffics come from smartphones. smartphones users are increasing rapidly & this will overtake PC & laptops in the next few year. Now enhance the online presence of your business with Digitalxperts the best SEO Company in Noida.
  5. Check & Fix Broken Links- Broken Link are those links which redirects users to a page known as 404 Error, having broken links creates a negative user experience. You can use free tool like www.ahrefs.com here you can check your website broken links & fix them. This will improve your Google Search Ranking by generating organic traffic.
  6. Use Lon-tail Keywords- Keyword plays a vital role in ranking. Using words with higher chances helps in ranking. You can use Google Keyword planner for better result www.ads.google.com   here you can find keywords according to your field.
  7. Share On Social Media- Every organization should have to be active on social media platform. Survey shows approximately 45% of users are active on social media platforms which helps in building organic traffic for better ranking.
  8. Build Back links- There are many techniques to create high-quality backlinks like- Directory submission, Comment posting, Guest Blogging, PDF submission, Image Submission, Forum Submission, Social Bookmarking and many other techniques to build backlinks.
  9. Use More Images- Using more images make your content looks attractive this will lead to good user experience. Adding more images & videos makes easier for everyone to understand it easily & enhances your website ranking on Google Search engine result pages.
  10. SEO Audit- Auditing your website helps you to know the negative points about your website. An SEO audit means closely analyzing where are the problems. While SEO audit you can check some of the common & important things like Website Speed, Broken Links, Quality of your content, meta description, meta tags etc.
  11. Setup Sitemap-What is site map? A sitemap is a page listing all the links of your website pages at one place to make easier for the visitors. Basically it works as a map of your website which help Search Engine to find & index all your content. Now enhance the online presence of your business with Digitalxperts the best SEO Company in Noida.

Did you know according to a survey approximately 52% of global websites traffics come from smartphones This means approx. 2.704 billion of worldwide population uses smartphones (excluding tablets) & this amount is increasing rapidly. Making your website mobile friendly will be beneficial in website ranking.

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