On-page SEO is a process that involves improving the content of a website’s homepage (both the text and the HTML code) to make it more discoverable. You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries. An on-page SEO strategy is a strategy that helps organize the content of a website’s pages so that search engine crawlers can easily index and categorize the site’s contents.
Why on-page SEO is important?
There are more than a billion websites online, and search engine algorithms have to sort through vast amounts of data to find the most relevant content. With quality on-page optimization, you help search engines connect your content’s relevance to the given query or keyword you’re trying to rank for. Every month, Google updates its algorithm to improve its ability to understand both the intent behind a query and the websites that deliver the experiences that users expect. Google has made numerous updates to improve the way it displays content and make it more mobile-friendly.
How do you optimize your on-page SEO?
While it’s important to optimize for both search engines and users, there are a few strategies that will help you get started.
- Step 1: Understand Google’s Criteria
- Step 2: Use Your Target Keyword in the First Paragraph
- Step 3: Wrap Titles and Subtitles in H1 and H2 Tags
- Step 4: Prioritize Outbound and Internal Linking Opportunities
- Step 5: Optimize URLs
- Step 6: Optimize Title Tags
- Step 7: Add and Improve Meta Descriptions
- Step 8: Revise and Write SEO On-Page Content
- Step 9: Add and Optimize Images
- Step 10: Optimize for User Engagement
You Don’t Have to Be an SEO Expert to Improve Your On-Page SEO
When it comes to building a strong website that ranks well on the SERPs, you don’t have to be a technical SEO expert writing your own HTML to succeed.
Understanding the basic concept of what the Google algorithm wants to see and what it considers to be a ranking factor can help you make better decisions for your site and boost your SERP position. By arming yourself with helpful equipment, such as our SEO toolkit, and the right metrics, you’ll be able to continually produce new content optimized for both search engines and searchers.