Email marketing is a powerful channel. It is of 2 type’s direct & digital marketing which uses mail to promote your product or services. It helps you to aware of your customers of the latest products or services & plays an important role in marketing by enhancing lead generation, brand visibility & sales.
The first email was sent by a computer engineer Ray Tomlinkson in 1971 & Ray Tomlinkson also invented @ symbol in email.
In 1978 the marketing manager of Digital Equipment Corp named Gray Thuerk used mail as the new method of communication to send commercial emails. His email list had only 400 emails he sent which result in $13 million of sales.
It’s a process of building relationships with future customers & maintaining with old customers. It helps in boosting revenue by providing customers time to time information.
Yes! it still work wonderful. Email isn’t the newest method but still it was the most widely used in today’s era.
Look at some of these statistics:
- There were around 3.9 billion users globally in 2019.
- Approx 80% of Americans check their emails at least twice a day.
- Business professionals believe that this increases customer retention.
- Advantage of Email Marketing?
- Helps in building customer relationships.
- Generates high-quality leads.
- It’s a cost-effective tool.
- It allows you to segment your emails.
- Helps in brand promotion.
- Drives customer loyalty.
- Select the best marketing service.
- Focus on marketing tips.
- Segment your emails.
- Choose the best email marketing template.
- Tips for building email marketing list-
- Don’t purchase an email list.
- Aware of email regulations.
- Use email for a conversation with your customers.
- Set limit for sending emails.
- Use Attractive headlines.
- Use proper description.
- Use call to action.
Begin your Email Marketing Journey:
There are many rules & regulations for sending emails but the most important rule is to treat customers like humans. You can easily achieve all your goals easily if you keep this rule in mind.
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